1. Technology

      Competing technologies             Stage of development

      Level of understanding of theory   Complementary technology

      Availability of trained people     Supporting technology

2. Economics

      General market conditions           Finance

      Cost: land, labor, capital, info   General economic climate

     Supply, demand                      Profitability, benefits

3. Management

      Number of managers                 Experience

      Leadership Training

      Techniques                         Procedures

4. Politics

      Power                               Beneficiaries

      Rights, duties, privileges         Losers

      Commitment                      `Looking good'

      Electability                      Tradeoffs for other things

5. Organization

     Size                                     Decision levels

     Composition                      Knowledge, learning

     Structure                      Coordination, communication

6. Facilities/Equipment

     Housing                           Computers

     Offices                           Telephone, television

     Transportation           Manufacturing equipment

7. Marketing/Sales

     Market Size                     Advertisements

     Market           Location            Qualifying buyers

     Competition                 Negotiation

8. Education/Training   

     Home, On-the-Job, At Facility, Computer, TV

     Content                      Simulation

     Tuition, fee, voucher

9. Society

      Population Gender,race

      Geographic distribution             Age distribution

     Institutional Groups                 Church, Family, Work

10. Culture

      Values                             Practices

      Exhortations                       Attitudes, Opinions

      Customs                             Prohibitions

11. Intellect

      Prestigious organizations           Decision making process

      Opinion leaders                     Education

12. Ethics/Morality/Religion

      Doctrines                           Teachings

      Answers: person's ultimate destiny   Standards

      Hierarchy                           Control

      Institutions

13. Ecology

      Flora, fauna                       Control

      Pollution (air, water, heat)       Balance

14. Health

      Physical                           Mental

      Care                               Institutions

      Regulation                      Recognition

15. Senses

      Taste                               Feel

      Sight                               Hearing

      Smell                               Vibration

16. Legality

      Laws                               Regulations

      Contracts                           Policies

      Intellectual Property               Court decisions